Snapchat Launches New Lens Studio Desktop App

Snap Inc. is launching a new desktop app called Lens Studio for users to design, build, and distribute their own Snapchat Lenses. The Lens Studio incorporates templates and guides to help a vast array of new creators to get started, it also presents a scripting API to enable developers to code their own augmented reality experiences within the rear-facing Snapchat camera with World Lenses. During the creation process, creators can generate temporary Snapcodes to test their in-progress Lenses. Th...